{"id":5636,"date":"2024-12-13T09:56:39","date_gmt":"2024-12-13T08:56:39","guid":{"rendered":"https:\/\/www.arcora.ch\/?p=5636"},"modified":"2024-12-19T10:40:27","modified_gmt":"2024-12-19T09:40:27","slug":"the-dorito-effect","status":"publish","type":"post","link":"https:\/\/www.arcora.ch\/en\/the-dorito-effect\/","title":{"rendered":"The Dorito effect"},"content":{"rendered":"\n<p>The &#8220;Dorito effect&#8221; is a term used to describe how artificial flavours and additives have transformed the food industry, fundamentally changing the way we perceive and crave food. It was popularized by journalist Mark Schatzker in his book, The Dorito effect: The surprising new truth about food and flavour. This phenomenon explains how synthetic flavours are used to amplify the taste of processed foods, often making them more appealing and addictive than their natural counterparts.<\/p>\n\n\n \n<a data-block=\"gutenkit\/icon-box\" data-post-id=\"5636\" id=\"block-28bfb4bc-237a-40b3-a5c2-60ddc03a8091\" href=\"https:\/\/www.arcora.ch\/en\/connexion\/\" class=\"wp-block-gutenkit-icon-box gkit-icon-box gkit-animation-hang gkit3a8091 gutenkit-block\"><div class=\"gkit-icon-box-header gkit-icon-box-header-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\" class=\"gkit-icon\">\n<path d=\"M27.601 11.655c-6.427-6.426-16.882-6.426-23.309 0l-4.292 4.292 4.399 4.399c3.213 3.213 7.434 4.82 11.655 4.82s8.441-1.607 11.655-4.82l4.292-4.292-4.399-4.398zM26.943 19.581c-6.005 6.004-15.775 6.004-21.78 0l-3.635-3.635 3.528-3.528c6.005-6.004 15.775-6.004 21.78 0l3.635 3.635-3.528 3.528z\"><\/path>\n<path d=\"M15.444 11.659c-2.086 0-3.784 1.697-3.784 3.784 0 0.298 0.242 0.541 0.541 0.541s0.541-0.242 0.541-0.541c0-1.49 1.212-2.703 2.703-2.703 0.298 0 0.541-0.242 0.541-0.541s-0.242-0.541-0.541-0.541z\"><\/path>\n<path d=\"M15.985 8.957c-3.875 0-7.027 3.152-7.027 7.027s3.152 7.027 7.027 7.027 7.027-3.152 7.027-7.027-3.152-7.027-7.027-7.027zM15.985 21.93c-3.278 0-5.946-2.668-5.946-5.946s2.668-5.946 5.946-5.946 5.946 2.668 5.946 5.946-2.667 5.946-5.946 5.946z\"><\/path>\n<\/svg><\/div><div class=\"gkit-icon-box-body\"><p identifier=\"title\" class=\"gkit-icon-box-title\">Connection required<\/p><p identifier=\"content\" class=\"gkit-icon-box-description\">You must login or create an account to view the full article.<br><em>all content are in English<\/em><\/p><\/div><\/a>\n \n\n","protected":false},"excerpt":{"rendered":"<p>The &#8220;Dorito effect&#8221; is a term used to describe how artificial flavours and additives have transformed the food industry, fundamentally changing the way we perceive and crave food. It was popularized by journalist Mark Schatzker in his book, The Dorito effect: The surprising new truth about food and flavour. This phenomenon explains how synthetic flavours [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4828,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[13],"tags":[],"class_list":["post-5636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.arcora.ch\/en\/wp-json\/wp\/v2\/posts\/5636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arcora.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.arcora.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.arcora.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.arcora.ch\/en\/wp-json\/wp\/v2\/comments?post=5636"}],"version-history":[{"count":6,"href":"https:\/\/www.arcora.ch\/en\/wp-json\/wp\/v2\/posts\/5636\/revisions"}],"predecessor-version":[{"id":5662,"href":"https:\/\/www.arcora.ch\/en\/wp-json\/wp\/v2\/posts\/5636\/revisions\/5662"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.arcora.ch\/en\/wp-json\/wp\/v2\/media\/4828"}],"wp:attachment":[{"href":"https:\/\/www.arcora.ch\/en\/wp-json\/wp\/v2\/media?parent=5636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.arcora.ch\/en\/wp-json\/wp\/v2\/categories?post=5636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.arcora.ch\/en\/wp-json\/wp\/v2\/tags?post=5636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}